The Daily Mail is terribly upset about Duchess Meghan’s trademarks again

by Susan Ryant

The Duchess of Sussex’s Spotify podcast, Archetypes, comes out this summer. She obviously already recorded some/most of it, and we’ve already heard the first teaser. Considering this pod is part of a multi-million dollar contract with Spotify, I assumed that Spotify’s lawyers had cleared everything having to do with the name of the podcast. But according to the nitpickers at the Daily Mail, Meghan is apparently about to face one of the biggest legal battles of her life over… the trademark for her pod? LOL. This is literally all they have on her.

Meghan Markle is now trying to trademark the historic word ‘archetypes’ after announcing that her first series of podcasts for audio streaming giant Spotify would be called Archetypes. The Duchess of Sussex made the application at the United States Patent and Trademark Office last month which covers the use of ‘archetypes’, a word which derives from ancient Greek and first entered into English usage around the 1540s.

The dizzying list of goods and services involved are ‘in the fields of cultural treatment of women and stereotypes facing women’. They include everything from podcasts, television programmes, DVDs, CDs and entertainment services distributed through satellite and cable TV, global computer networks, the internet, wireless devices, mobile applications, set-top boxes, webcasts and streaming media.

The application was made by Archewell Audio, one of a complex web of 11 companies established by Harry and Meghan and based in the opaque tax haven of Delaware. It would mean they own the trademark rather than Spotify, which paid them a rumoured £18million in 2020.

Meghan could face a legal challenge from companies that use the word in their names, such as the skincare and cleaning products business Archetypes, which has already established a trademark.

[From The Daily Mail]

I love the fact that Daily Mail people like Richard Eden (who co-authored this mess) are so cut off from any Sussex news that they’re left to scrutinize corporate filings in DELAWARE, looking for nuggets of “news” which they then blow up and try to make into a scandal. Again, Spotify legal has already okayed Meghan’s pod name. Spotify is the one dealing with these kinds of issues. And most likely, Archewell and Spotify are only seeking a limited and highly specific trademark for the word Archetypes, as related to podcasts. The goal isn’t to trademark the word, it’s to trademark everything around the pod.

Photos courtesy of Avalon Red.

Meghan, Duchess of Sussex speaks to guests at the launch of a cookbook with recipes from a group of women affected by the Grenfell Tower fire at Kensington Palace in London on September 20, 2018.,Image: 534009010, License: Rights-managed, Restrictions: NO UK USE FOR SEVEN DAYS – Fee Payable Upon Reproduction – For queries contact Avalon.red – sales@avalon.red London: +44 (0) 20 7421 6000 Los Angeles: +1 (310) 822 0419 Berlin: +49 (0) 30 76 212 251 Madrid: +34 91 533 4289, Model Release: no, Credit line: – / Avalon (180925) — LONDON, Sept. 25, 2018 () — Britain’s Meghan, the Duchess of Sussex, leaves after attending the Oceania exhibition at the Royal Academy of Arts in London, Britain, on Sept. 25, 2018. (/Ray Tang),Image: 534068702, License: Rights-managed, Restrictions: WORLD RIGHTS excluding China – Fee Payable Upon Reproduction – For queries contact Avalon.red – sales@avalon.red London: +44 (0) 20 7421 6000 Los Angeles: +1 (310) 822 0419 Berlin: +49 (0) 30 76 212 251 Madrid: +34 91 533 4289, Model Release: no, Credit line: Ray Tang / Avalon Prince Harry and Meghan Markle attend an event at Millennium Point to celebrate International Women’s Day in Birmingham on 8th March 2018,Image: 534151125, License: Rights-managed, Restrictions: NO UK USE FOR SEVEN DAYS – Fee Payable Upon Reproduction – For queries contact Avalon.red – sales@avalon.red London: +44 (0) 20 7421 6000 Los Angeles: +1 (310) 822 0419 Berlin: +49 (0) 30 76 212 251 Madrid: +34 91 533 4289, Model Release: no, Credit line: – / Avalon PEACEHAVEN, UNITED KINGDOM – OCTOBER 03: Meghan, Duchess of Sussex makes an official visit to the Joff Youth Centre in Peacehaven, Sussex on October 3, 2018 in Peacehaven, United Kingdom. The Duke and Duchess married on May 19th 2018 in Windsor and were conferred The Duke Duchess of Sussex by The Queen.,Image: 534178843, License: Rights-managed, Restrictions: NO UK USE FOR SEVEN DAYS – Fee Payable Upon Reproduction – For queries contact Avalon.red – sales@avalon.red London: +44 (0) 20 7421 6000 Los Angeles: +1 (310) 822 0419 Berlin: +49 (0) 30 76 212 251 Madrid: +34 91 533 4289, Model Release: no, Credit line: – / Avalon 173019, Meghan Markle during a visit to youth-orientated radio station, Reprezent FM, in Brixton, south London to learn about its work supporting young people. London, United Kingdom – Tuesday January 9, 2018. Photograph: © Avalon.red, PacificCoastNews. Los Angeles Office (PCN): +1 310.822.0419 UK Office (Avalon): +44 (0) 20 7421 6000 sales@pacificcoastnews.com FEE MUST BE AGREED PRIOR TO USAGE,Image: 534294906, License: Rights-managed, Restrictions: WORLD RIGHTS, DIRECT SALES ONLY UNLESS STATED OTHERWISE IN CAPTION – Fee Payable Upon Reproduction – For queries contact Avalon.red – sales@avalon.red London: +44 (0) 20 7421 6000 Los Angeles: +1 (310) 822 0419 Berlin: +49 (0) 30 76 212 251 Madrid: +34 91 533 4289, Model Release: no, Credit line: Avalon.red, PacificCoastNews / Avalon